40 inch W400A Series Full HD BRAVIA LCD TV

Model:

KLV-40W400A

Sony’s 40” (102cm) W-series BRAVIA is capable of reproducing optimal, high-resolution images (1080p) from SD signals and HD signals through the fully digital video-processing circuit.

Full HD 1080
BRAVIA Engine™ 2
Live Color Creation™
10-bit Panel
Advanced Contrast Enhancer (ACE)
Intelligent Picture & Dynamic/MPEG Noise Reduction

BRAVIA Engine 2

BRAVIA Engine 2 incorporates full digital signal processing technology in all high-quality image processes, thereby maximizing the features of display devices and producing sharp, vibrant, life-like images. The fully digital video-processing circuit can reproduce optimal, high-resolution images from SD signals and HD signals.

Full HD 1080

With High Definition (HD) 1080 recording, the effective scanning line is 1,080, which is more than twice the number in conventional standard definition (SD) format, and video data quality of High Definition 1080p recording is about 4.5 times more.

Live Colour Creation™

Live Colour Creation is Sony’s answer to bringing you realistic pictures with radiant colours and deep accurate tones. With the ability to capture true colours of the source, you’ll be amazed by the wide range of colours that’s presented for your viewing pleasure.

Full HD 1080

PhotoTV HD

This new feature allows you and your loved ones to enjoy all your favourite images right on your BRAVIA TV in their full glory. Create a slide show directly from your Handycam®, Cyber-shot or Alpha featuring your exotic vacation or a collection of images from days long past and enjoy them in the High Definition and colour of your BRAVIA TV.

24P True Cinema™

While conventional televisions (and most DVDs) operate at 50Hz, modern film-makers record their films onto Blu-Ray Disc™ using 24 frames per second (24Hz, or 24P). With 24P True Cinema, your BRAVIA will automatically recognise these films and select the correct format for playback so you see and hear the film just as in the theatre.

BRAVIA Sync

BRAVIA Sync allows for intuitive one-push play and shutdown as it synchronises with all your other entertainment devices.

Intelligent Picture

BRAVIA's Series is equipped with Intelligent Picture that automatically boosts weak analogue broadcast signals (RF) and reduces the noise of these signals to produce vibrant and noise-free pictures. Enjoy images of the highest clarity on BRAVIA’s Series every single time.

New S-Force Front Surround

Sony has developed the new S-Force Front Surround by improving the digital signal processor algorithm and the result is a wider listening area that delivers amazing virtual surround sound using just the built-in television speakers. Listen to every dialogue with the Voice Zoom function while maintaining the level of ambient surround sound and maximise your movie watching experience with BRAVIA.

MPEG Noise Reduction

MPEG Noise Reduction automatically reduces block noise and improves the edges of characters while at the same time, successfully suppressing noise that usually appears at high contrast edges. Enjoy crisp, noise-free images with sharp edges on BRAVIA’s Series televisions.

Ambient Light Sensor

BRAVIA’s innovative ambient light sensor automatically adjusts screen brightness to match the ambient light in the room and, as a result, saves on power consumption and reduces eye fatigue at the same time. Now you can just switch on your television and enjoy your favourite programmes in perfect colour and contrast automatically without having to adjust a single thing.

Picture In Picture (PIP) & Picture And Picture (PAP)

Watch two separate pictures from different sources on the screen at the same time!

Wide Colour Gamut CCFL 2nd Generation

The Wide Colour Gamut CCFL (Cold Cathode Fluorescent Lamp) 2nd Generation improves the vibrancy and richness of reds, greens and blues and uses an additional phosphor coating for brighter backlighting. With an improved tri-colour enhancement, you receive richer reds, more natural greens and clearer and deeper blues for more detailed colours than ever before.

Theatre Mode

Collaborating with Sony Pictures Entertainment, Sony has created Theatre Mode, Sony’s authorised picture setting for films that accurately balances the colours of dark scenes and with the right amount of “film-grain”. You can now experience every movie exactly the way the director intended!