40 inch EX710 Series Full HD BRAVIA LCD TV

Model:

KDL-40EX710

The 40" EX710 series is the ideal TV to have around the home. Stunning TV pictures give an amazing Full HD experience. Monolithic design that fits any space effortlessly. Online entertainment will amuse you for hours.

Internet Video
Edge LED Backlight
Motionflow™ 100Hz
Wireless LAN Ready (requires optional Wi-Fi Adapter)
Presence Sensor
Ambient Sensor

Edge LED

Using Edge LED backlight technology results in a much thinner and lighter BRAVIA when compared to conventional direct-type backlight system televisions.

Typically used for small to mid-sized computer monitors, Sony has adapted this new type of backlighting for LCD TVs. The result is a more efficient light transmission process and lower power consumption without any compromise to picture quality.

Live Colour™

Powered by an image processor using an algorithm specially developed by Sony, Live Colour™ is able to reproduce incredibly vivid colours on screen. With four user-adjustable settings available, you can choose just how vivid you want your images to be. Whether it’s a brilliant blue sky or a bright red rose, everything stands out so much more with Live Colour™!

Full HD 1080

Don’t miss a single thing with Full HD quality! From the smallest detail to the brightest colour, everything appears clearer and more lifelike for a truly immersive experience.

Plus, with so many HD source options – from HD broadcasting, Blu-ray Disc™ players, HD Handycam® camcorders, HD Cyber-shot digital cameras, to your PLAYSTATION®3 – it’s easier to enjoy quality images than ever before!

BRAVIA Engine 3

In LCD televisions, the main determining factor for picture quality is the processing engine. BRAVIA Engine 3™ is a high definition video processor which reproduces pictures with higher contrast, superior colours, and amazing clarity.

Best of all, you can enjoy these high quality images regardless of whether the source is in SD (Standard Definition) or HD (High Definition).

Ambient Sensor

Because we watch television shows under varying lighting conditions throughout the day – whether daylight or fluorescent lamps – images may sometimes appear washed out or too bright.

Ambient Sensor compensates for this by reading the brightness and colour temperature of the BRAVIA’s surroundings and adjusting the image accordingly so you’ll always get the best picture possible all the time, at any time.

BRAVIA Sync

BRAVIA Sync lets you link all compatible devices together for a simple one-push startup/shutdown process. Additionally, you can also operate these devices using just the BRAVIA remote control. With BRAVIA Sync, it’s all about convenience because entertainment should never be hard work!

BRAVIA Internet Video

With BRAVIA Internet Video, your television is now a true all-in-one entertainment centre that allows you to access your favourite video websites straight on your BRAVIA. Get quick access to YouTube, Style.com, BlipTV, Singing Fool, and many more sites that will keep you entertained for hours on end!

Wireless LAN Ready

Enjoy convenient internet connections with Wireless LAN Ready models. These features enable you to use the BRAVIA Internet TV & Widgets without any additional wires and lets you experience true freedom from cumbersome and messy cables.