The Sony C.U.P has a unique approach to C.S.R in that it’s main mission is to foster and develop a spirit of community involvement in all Sony S.A employees - both permanent employees and contractors. The results will be a remarkable impact to the community and a model CSR program from which other corporates can learn how to improve their own CSR initiatives.

Sony S.A Employee participation requirement is set at a minimum of two projects during the course of the year. This participation has been made a company policy that will contribute towards making C.S.R involvement a culture in Sony S.A - a company that is a world leader in electronic products.

The community we will work with this year are 2 schools in Alexandra - Emfundisweni Primary and Minerva High School. The township of Alexandra was chosen due to its proximity to the Sony S.A head office located in Midrand. Weekly liason with the school and implementation of projects is always easier if one is closer to the community that we work with.